Are you an existing small business without a website? Do you want to market to a larger audience and keep your existing clients informed 24/7?
Here is a list of five ways in which a business can benefit from having a website.
1. ONLINE ACCESS 24/7
One of the greatest benefits of having a website is that customers are able to find you 24/7. Your website provides the most convenient means for your customers and future customers to effortlessly access all of your information at their leisure, in the comfort of their own home, every day, all day.
2. BOOST BUSINESS CREDIBILITY
Similar to days of the past when consumers were distrusting of any business not listed in the phone book or without a physical address, the same is thought of a business without a website or email address in today’s digital world. Your online presence benefits you by giving you that necessary credibility needed to be a successful and legit contender.
3. CUT ADVERTISING COSTS
An often overlooked benefit of your online presence is the potential money it can save you. When effectively designed, your online presence has the ability to reduce your overhead by reducing and possibly eliminating your need for all things printed – mailers, brochures, print ads, catalogues, etc., reducing your labor costs with more automated processes, and, in some cases, even eliminating the need for a brick and mortar storefront.
4. BEAT THE COMPETITION
Chances are many of your competitors have an online presence and chances are many of your existing and potential customers are searching your competitors online. A carefully constructed online strategy not only evens the competitive playing field but also gives you the added benefit of being able to rise above the competition by showcasing to the world what you do better than all the rest.
5. IMPROVE THE EFFECTIVENESS OF YOUR ONLINE MARKETING
A website can present handy ways to provide unparalleled customer service. A skillfully crafted online strategy allows you to not only preemptively answer questions in a FAQ (Frequently Asked Questions) section, but your website and online presence can also grant you the ability to respond to comments and questions in real time, process orders quicker, and better track your customers’ online habits.