THE FOUNDATION OF WEB MARKETING
The ease in which your target markets can find your company on the internet is critical to your success. The effectiveness of your website is dependent on your ranking on the various search engines. To obtain a higher ranking, companies need a strategic marketing plan that includes search engine optimization (SEO).
A HOLISTIC MARKETING APPROACH TO GENERATE LEADS ON THE WEB
We use a combination of various web marketing strategies and techniques implemented to increase traffic to your website by increasing your ranking place in search results pages on search engines. The higher your company ranks online, the more traffic your website will receive.
Premier Web Design Solution’s marketing strategies consist of increasing organic traffic (natural results not using paid for services), paid-for services like PPC (Pay-Per-Click) and Ad Marketing, and via social media marketing. We customize each client’s marketing strategy to align with their unique business goals, their industry, and the trends of both.
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization is a web marketing strategy implemented to increase rankings and organic traffic on the search engines. It is organic in the sense that the results are natural, and not generated using paid for marketing services such as Pay-Per-Click (PPC) or Ad Marketing.
In order for your business to be effective on the web, your website should rank highly on the search engines, receive a great deal of traffic, convert customers and have a steady pace of growth. All of these factors are results of a solid SEO marketing strategy. At Premier, we strive to provide our clients with SEO results that increase website rankings, website traffic, and ROI.
LOCAL SEO – Make Your Business Stand Out In Your Local Section of Google
The Local section of Google contains a listing of companies that provide services to a local city or town. Based on keyword searches, this section of Google includes a map and local listing information that is displayed for businesses in your local area. If your business depends heavily on local sales, and it’s not listed in the local section of google, customers will not find you online.
Let Premier Web Design Solutions generate results for you. We take a detailed look at your company to assess where your company currently stands and your business goals and objectives. Upon completion of this assessment, we then implement a marketing strategy to help generate local traffic to your company website and business location.
KEY COMPONENTS TO OUR APPROACH
- RESEARCH AND IDENTIFY – We research and analyze your industry’s data to identify what keywords are searched by your target audience.
- ANALYZE – We perform a keyword and competitive analysis of your market to determine how it ties to your business.
- STRATEGY – This is where we put it all together and prescribe specific marketing methods that are best suited for your company.
- IMPLEMENTATION – We finally put our custom marketing strategy into action.
- MEASURE RESULTS – We follow through by generating and analyzing reports detailing the keywords that land visitors on your website.